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Web 2.0 - How to develop a Strategy for web 2.0 Web 2.0 is one of the most serious developments of the Internet since the internet itself was created. It is a whole new way of thinking about how site owners communicate and interact with their users. For businesses, this is not (only) an issue about how they design their web sites; it is about how they restructure their businesses to take advantage of web 2.0

There are several definitions of web 2.0. The essence though is that it is a way of thinking about how site owners communicate with site users to bring together quality content that users find interesting, useful, relevant and entertaining.

Whether sites are designed simply as personal statements or as fully functional business portals, the web 2.0 phenomenon will mean that unless owners give users the right to comment on, contribute to and collaborate with the site, its owners and other users; its importance as an important resource will quickly diminish as it drops down the rankings.

Sales 101 has recently conducted a survey on web 2.0. Whilst some of our findings were expected, others were surprising and could have a profound affect on the way that strategic planners consider their plans for the future.The survey report is available free of charge and as a bonus, subscribers will also be able to download a free eBook entitled "Web 2.0 - The new Internet wave".

In the meantime you may find one of the following helpful. We have just launched a very competetive online Web 2.0 marketing course which explains Web 2.0 technology and guides you step by step how to understand and deploy the tools and technologies.

This ten minute video explains just why Web 2.0 is so important and why, when linked with changes to the Corporate Telephone Preference service regulations an understanding of Web 2.0 is absolutely critical.

To obtain your FREE copy of Web 2.0 – The Latest Internet Wave fill in the form below with absolutely no obligation. This comprehensive 35 page e-book explains all the web 2.0 jargon and has some great links to web 2.0 resources. It’s free and there is absolutely no obligation. It is packed with useful information and insights and will really make you think about your web 2.0 strategy.

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To download a PowerPoint presentation with audio commentary click here

If you don't have PowerPoint or Powerpoint Viewer on your system you can download a free copy here

If you would just rather view the slides they are below.

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