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SalesMaster® Fair play at last for sales training

Many organisations find that providing their sales teams with high quality professional skills training is a major challenge.

Either courses must be developed in-house, which is not easy unless there is an experienced sales trainer on the internal training team; or an expensive external trainer must be brought in. And if sales training is to be outsourced but yet remain effective, the training company will almost certainly have to customize materials to ensure that the processes and examples used are relevant. This will not only increase the cost but will also delay implementation.

What makes outsourced training even more costly is that approaches that work in one part of the organization do not always work elsewhere. Developing resources that work for all levels of experience and ability is extremely difficult, costly and time consuming. Companies who recruit experienced sales staff also find that previous training can be inconsistent and that there are a myriad of different approaches and methodologies in the marketplace. This lack of consistency in the knowledge base of the sales community not only makes pitching training at the right level very difficult, it also makes day to day management of salespeople much harder than it needs to be.

To overcome these problems Sales 101, the sales training consultants, have launched a new product especially designed to address all of the above issues. The SalesMaster^®; sales development system is designed to enable professional sales training to be quickly and effectively rolled out across sales force of all sizes, experiences and capabilities. Personnel of all grades can quickly progress their sales knowledge through this innovative system that uses game play to identify and test sales capability and e-learning, streamed over the internet, to deliver and reinforce sales skills. Using motivational mechanisms specially designed to appeal to sales people, sales leaders are able to present their teams with scenarios and problems that simulate the real life problems that they will encounter in the field.

SalesMaster^®; is a highly flexible framework which can be used by trainers or sales team leaders and can be used in a variety of ways to direct learning in the direction that is most needed. Because the approach is fun and informal it delivers long lasting, sustainable learning through team building and discussion.

The key to SalesMaster^®; is the integrated online training course which can be used before or after the games are deployed to act as an introduction to, or refresher of, sales skills. Sales leaders can monitor the progress of each member of their sales team and ensure that they complete their prescribed modules to a satisfactory standard.

SalesMaster^®; is an ‘out-of-the-box’ product, and allows sales managers and team leaders to incorporate short sales development sessions into their sales meetings as well as more formal training interventions as and when needed. Sales Master’s™ wide range of materials enables team leaders to choose a topic for training without the need for excessive preparation time or even training skills.

The training materials cover a wide range of situations encountered during years of experience by senior salespeople. When playing the game, the players are effectively in a sales emulator environment allowing them to prepare for real life workplace challenges and share past experiences and knowledge of similar situations with colleagues.

SalesMaster^®; uses a generic 6 stages sales process which has been found to be appropriate for a wide variety of industries. If desired, the Games Master (facilitator) can choose to use the game as a diagnostic to identify those areas where teams or individuals are weak and require further training. He or she can also use SalesMaster^® to focus on and reinforce desired behaviours during a specific stage of the sales process.

All organisations understandably want to maximise the skills and capabilities of their sales force to ensure an increase in revenues. Sales Master™ delivers high quality, effective and affordable training that can be delivered throughout the organisation.

For more information see the SalesMaster^® home page, call us on 020 8209 3900 or contact us using the form below.

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