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Charter of Professional Selling (CoPS) A code of professional behaviour for sales people Sign-Up to the Charter

It's an unfortunate fact that rogue sales people have lowered the perception of selling in the public eye. Customers express concern at high-pressure sales tactics offering poor products of little benefit to the consumer.

The Charter of Professional Selling (CoPS) allows salespeople to commit themselves to ten pledges that form an ethical approach to selling. By subscribing to the charter, the salesperson is affirming that they will avoid using hard sell techniques and do their best for their customer, their employer and themselves. Customers who are the victims of poor salesmanship will be able to report offenders and the relevant salespersons' names will be removed if they are found to have violated the code.

The Charter of Professional Selling (CoPS)

As a professional salesperson I pledge myself:

1. To believe that the product¹ I sell has demonstrable benefits².
2. To offer my product only where I have reason to believe that my prospect³ would be able to derive a genuine benefit (whether tangible or intangible).
3. To represent myself, my company and my product honestly and truthfully.
4. To listen to the genuine needs of my prospects and use my best effort to provide advice, guidance and information to help them make the best decision to suit their circumstances.
5. To apply pricing policies fairly and equitably.
6. To use every legitimate process, technique or methodology to bring the benefits of my product to the attention of prospects.
7. To accept that my prospects are the final arbiter of my product’s suitability for purpose.
8. To keep my customers, employer, associates and colleagues informed of all issues which may affect the delivery of the benefits of my product of service.
9. To handle complaints quickly, efficiently and fairly.
10. To treat customers, prospects, colleagues and competitors with respect.

 

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¹Product means the goods, services or solutions offered by the salesperson to his or her customer or client
²A benefit is a term used to indicate an advantage, profit, or gain attained by an individual or organization
³A prospect is a potential client or customer who has the budget, authority, and need to buy the salesperson's offering