Web 2.0 Survey report

Although I had intended to have this report completed by 1st May, pressure of work got in the way. But it is finished now and makes very interesting reading

The response was phenomenal so it has taken quite a long time to collate and analyse the results but the key findings are:

Key Findings
1. Companies are still running their internet presence as a passive marketing exercise with little or no regard for the strategic repercussions implied by the advent of Web 2.0.
2. Many businesses are unaware of Web 2.0 and its implications.
3. The majority of businesses have no plans to update their strategy to accommodate Web 2.0.
4. Half of the respondents attributed no observable change in business performance from the web.
5. 65% of respondents reported that they had an internet browser open all the time.
6. 95% of the respondents confirmed that the Internet was indispensable to their work.
7. 97% of respondents agreed completely or to an extent that the internet was their primary research tool.
8. 60% of respondents reported that their main mode of written communication was by email.
9. Only 64% of Chief executives had come across the term “Web 2.0”.
10. The Wikipedia definition of Web 2.0 was originally an accurate and reliable source of information.
11. Almost half of companies relied on a design consultant or an employee with additional responsibilities.
12. Few businesses had embraced online selling.
13. Only 4% of our sample had commissioned an outside specialist to manage their SEO.
14. Just over half of businesses use the web to distribute sales, marketing & communication collateral.
15. There is a remarkable disregard for the importance of web site optimization.
16. Less than a fifth of businesses have implemented a keyword strategy.
17. Less than a quarter have taken action to ensure that they are “number 1” for their chosen search terms.

The findings reaffirm my view that all businesses need to think very carefully about their web presence and ensure that they have adapted their business model to Web 2.0 or they will find themselves seriously left behind.

You can download the full report here