If Monks get it...

As a general rule, I am not a big fan of monks. No doubt they are kind, gentle and holy men. For me though, you have to be out in the world not cloistered. But from this monastery, there is a serious lesson to be learned. These guys have posted their plainchant on the internet. They even have a clip on You Tube. They run their activities using email and text and have a great web site. I heard about them after they recorded an album (with the same label as Amy Winehouse! - no kidding) and they were interviewed by the BBC.

OK their Website needs some work. They really need a bit of SEO on the layout, and the content needs some organization - but you know what - they have a mission to get their message out into the world - and by using a large collection of media, they have become world famous, completely accidentally.

Now if a bunch of Cistercian monks can do it, you have to wonder why most Businesses can't. The reason this has been so successful is that they have (unintentionally) used as many channels as they could and it has been astonishingly successful. Focus, application and a little story can do wonders. Just imagine what would happen if they applied themselves and REALLY wanted to make money!

It's a shame that I can't direct you to the interview (although you can read about it here) with Father Karl. Unfortunately the BBC only keep it live for a week- but trust me - a true saint and a brilliant communicator. Hat off to him and his brothers!