Gordon Brown goes Web 2.0 (or tries to at least)

After having been on You Tube for a year and posted 185 infomercials, Downing Street has finally got Gordon brown to dip his water into Web 2.0. As Ann Ann Treneman in The Times says, its just not convincing.

There is more to Web 2.0 than stringing together a collection of sound bites and uploading them to your web site. And if you are selling a message this is doubly true. Web 2.0 strategy has to be coherent, planned and properly targeted. OK, so Gordon has had 10,000 hits, but I seriously wonder how many have bought his message.