Why are screen writers striking?
2 Questions.
Firstly what is this strike all about and why does it matter to people wanting to improve business performance in general and sales performance in particular?
Hollywood writers have declared a strike because they want a share in the residuals for work they produced which is then streamed over the web and to to mobile phones. They also want a piece of home video sales and protection of their rights viz a viz their contribution to reality shows.
Meantime management argue that that because the market is changing, they need to use new channels to promote their wares, that it is too early to start designing compensation programmes around new technologies.
I started watching Studio 60 on the Sunset Strip with high hopes because I really like Bradley Whitford (Josh in the West Wing) and Matthew Perry (Chandler Bing in Friends). However I found after 2 episodes that I couldn't care less about the stresses and strains of writing, producing and directing a TV show, however iconic. Compared with the drama of The West Wing or the pithy humour of Friends it was irrelevant. That said I am very worried about the writers because they have exactly the same problem as the rest of us. The world they have known for years is crashing about their ears and they can suddenly see that others are enjoying the fruits of their labour while they are struggling by on relatively meagre pay scales which have become an accident of history.
Meantime Management is realizing that unless they find new ways to reach the market, they will find their business struggling to remain profitable. This is especially exacerbated by the moves by big production companies like Warner and Universal to make their product available on demand over the internet.
So why does this matter if you are trying to adapt your sales model to the new reality. Because it is an indicator that the shift is happening and that the consequences of not finding a new way to sell are serious.
I have been very influenced by a video on You Tube called Shift Happens. Although many of its assertions are questionable, the underlying message couldn't be clearer (actually the update is more accurate and believable but the music isn't as cool).
For businesses to perform better they need to be using the web more effectively to drive demand and make customers come to them. I am interested in documenting the shift in selling strategies to confront the challenge of Web 2.0 and next week I intend to look at some of the small steps that can be taken to start driving Web 2.0 business.
Have a great weekend
Perry
http://www.sales101.co.uk/
Firstly what is this strike all about and why does it matter to people wanting to improve business performance in general and sales performance in particular?
Hollywood writers have declared a strike because they want a share in the residuals for work they produced which is then streamed over the web and to to mobile phones. They also want a piece of home video sales and protection of their rights viz a viz their contribution to reality shows.
Meantime management argue that that because the market is changing, they need to use new channels to promote their wares, that it is too early to start designing compensation programmes around new technologies.
I started watching Studio 60 on the Sunset Strip with high hopes because I really like Bradley Whitford (Josh in the West Wing) and Matthew Perry (Chandler Bing in Friends). However I found after 2 episodes that I couldn't care less about the stresses and strains of writing, producing and directing a TV show, however iconic. Compared with the drama of The West Wing or the pithy humour of Friends it was irrelevant. That said I am very worried about the writers because they have exactly the same problem as the rest of us. The world they have known for years is crashing about their ears and they can suddenly see that others are enjoying the fruits of their labour while they are struggling by on relatively meagre pay scales which have become an accident of history.
Meantime Management is realizing that unless they find new ways to reach the market, they will find their business struggling to remain profitable. This is especially exacerbated by the moves by big production companies like Warner and Universal to make their product available on demand over the internet.
So why does this matter if you are trying to adapt your sales model to the new reality. Because it is an indicator that the shift is happening and that the consequences of not finding a new way to sell are serious.
I have been very influenced by a video on You Tube called Shift Happens. Although many of its assertions are questionable, the underlying message couldn't be clearer (actually the update is more accurate and believable but the music isn't as cool).
For businesses to perform better they need to be using the web more effectively to drive demand and make customers come to them. I am interested in documenting the shift in selling strategies to confront the challenge of Web 2.0 and next week I intend to look at some of the small steps that can be taken to start driving Web 2.0 business.
Have a great weekend
Perry
http://www.sales101.co.uk/
posted by Perry Burns @ 11/02/2007 09:59:00 AM
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