Will your next product launch cut it? Give your campaign a polish! Campaign Design Product Launches Marketing initiatives Sales Promotions Competitions Incentives A complete product launch service From initial concept to roll out

Every Sales Campaign or product launch is different.

Whether you are launching a new product or designing a sales incentive programme for your salesforce, there are a number of steps that guarantee success.

Design of your product launch campaign can be very straightforward or exceedingly complex depending on your objectives, your target audience, your budget and the degree of sophistication that you want. You can download our free product launch checklist here. Alternatively complete our simple form below and one of our consultants will be happy to talk to you about how we can help you create the perfect campaign.

Whether you are introducing a new product to market, motivating a sales force to meet its targets or mapping out a new product development project; your launch campaign will develop a persona and momentum of its own. Follow our simple structure to identify the elements that you will need for your campaign and call us on +44 (0)870 766 2448 to discuss how we can help you create and deliver a truly successful campaign.

If you are planing a campaign or product launch then you can download our free campaign design checklist here. To find out how much a professional roll out would cost, simply select the elements of the package you might need from the list below and click "Find out" and one of our helpful, knowledgable consultants will contact you without obligation

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Campaign Element	Description		Needed?
Facilitated Workshop:	To allow the project team to identify objectives and milestones of the campaign and agree an action plan		---- Required Not Required Don't Know
Logo:	To give identity and personality to the campaign. The logo should be developed to reflect the campaign values and create an instant visual association between the materials and the objectives		Required Not Required Don't Know
Teaser Materials:	To get the target audience thinking about the objectives and reserve “mind space” for the launch		---- Required Not Required Don't Know
Internal launch:	The first step in the success of the initiative. Can range from a full video presentation through to a poster campaign through to a simple email announcement		---- Required Not Required Don't Know
Promotional Pack(s):	May include samples, order forms incentive details etc. Reinforces strong commitment to the campaign and its objectives		---- Required Not Required Don't Know
Main launch:	This may include mail shots, web pages, response mechanisms, posters, advertising, viral marketing and advertising aimed at raising awareness of the end user and buyer.		Required Not Required Don't Know
Marketing Collateral:	This is all of the material that customers are likely to see and use including brochures, specifications, forms, case studies and marketing gimmicks		---- Required Not Required Don't Know
Reports:	The provision of case studies, thought leadership polemics, white papers and other reference materials greatly strengths credentials and creates a sense of trust in buyers		---- Required Not Required Don't Know
Press Pack:	This is a collection of marketing collateral and internal launch materials designed to persuade journalists to cover your launch.		---- Required Not Required Don't Know
Measurement mechanism:	What gets measured gets done! Depending on the nature of the campaign, some form of measurement or feedback provides a reference to the team as to how well they are doing against the original objectives		Required Not Required Don't Know
Kicker:	Campaigns tend to do well at first but can then lose momentum. A mid life “refresher” can add life and introduce additional offers Rewards		---- Required Not Required Don't Know
Rewards:	As campaign milestones and objectives are achieved, many companies reward their teams with prizes which reflect the nature of the achievement		Required Not Required Don't Know
Close out:	At the end of a successful project, team members can be thanked with a memento of the project which reminds them and their colleagues of their success and motivates future excellence		---- Required Not Required Don't Know

If you decide to commission us, your programme team will be led by sales and marketing expert Perry Burns, and designed by graphic designer, Roy Freeman. For examples of their work, click here